Category News • Date : May 08, 2018 • 676 Views
What are the differences of Programmatic x GDN Google Display Network
GDN is a Direct Response oriented platform, consisting of a pre-packaged solution made exclusively of Google owned components – Inventory, Data, Technology – while Programmatic has a broader scope of possibilities:
- Reach: Programmatic has access to far more AdExchanges (+80) than GDN (1, Google AdSense)
- 3rd Party Data: Programmatic allows to buy and use Data from a lot of different specialized Data Providers while in GDN you have access to Google proprietary Data segments
- Formats: GDN offers a good variation of different Ad types such as Text Image and Video. On Programmatic the exception remains on Text Ads but it compensates with a higher pool of variations in each Media.
- Inventory Types: GDN works only on Open Auction while Programmatic allows also Private Auctions, Preferred Deals and Programmatic Guaranteed.
Extracted from: https://cadreonanswers.wordpress.com/2016/10/12/q-what-are-the-differences-of-programmatic-x-gdn-google-display-network/