What is blockchain?
Blockchain, best known at this point in the context of financial markets, is the technology underpinning Bitcoin, with many innovative uses. Blockchain is an immutable, distributed ledger or record of transactions between a network of participants. The entries in the ledger are governed by pre-defined rules and validated by the network. The network can be public like bitcoin or private with only select participants.
What are the benefits of blockchain in the media and advertising space?
What are some potential use cases for blockchain in media and advertising?
While synonymous with crypto-currency, new transactional use cases are emerging for blockchain such as buying and selling digital or advanced TV ad inventory, fraud prevention, white listing authorized sellers of inventory, campaign reconciliation, enabling use of smart contracts to simplify the IO process, validating advertising assets, etc.
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Article taken from: https://www.iab.com/blockchain/