News

Date Mar 02, 2018 • 390 Views

Blockchain: the answer to programmatic advertising’s woes...

Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic...

Date Feb 21, 2018 • 411 Views

Blockchain for Advertising...

What is blockchain?   Blockchain, best known at this point in the context of financial markets, is the technology underpinning Bitcoin, with many innovative uses. Blockchain is an immutable,...

Date Feb 20, 2018 • 301 Views

Budget 2018: Marketing services from overseas vendors will be taxed...

B2B services such as marketing, IT, management and accounting will soon be taxed. Following Budget 2018, Singapore finance minister Heng Swee Keat has revealed that goods and services tax (GST) will...

Date Feb 12, 2018 • 339 Views

Facebook’s new branded-content guidelines will force some publishers to abandon a business model...

One by one, Facebook is cutting off access to the cheap traffic pipelines publishers used to tap on the platform, and it’s forcing some publishers to abandon tactics that defined their...

Date Jan 25, 2018 • 359 Views

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media...

Social media is changing at a rapid pace.   For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of...

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