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Date Apr 19, 2018 • 385 Views

Digital ad spend to overtake TV by the end of 2020 in Japan...

Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer.   The report further...

Date Apr 19, 2018 • 674 Views

Facebook is Steering Users Away from Privacy Protections...

FACEBOOK WEDNESDAY ANNOUNCED changes to how it asks users for permission to collect their personal information, in order to comply with strict new European privacy rules. But critics say...

Date Apr 19, 2018 • 451 Views

The Ad-Tech Industry’s Looming Shakeout Could Finally Happen...

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech...

Date Apr 17, 2018 • 440 Views

The viewability issue: Are your ads even being seen by the right audience...

According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330 leaders from advertisers, agencies and media companies worldwide, channels that can be...

Date Apr 11, 2018 • 384 Views

13 Reasons Why Instagram Stories should be part of your Strategy...

1. 200M Daily Active Users   Everyday, over 200 million people use Instagram Stories. That’s now more than SnapChat – making it one of the fastest growing platforms,...

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