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Date May 07, 2018 • 373 Views

Will Cambridge Analytica scandal hurt outlook for digital advertising industry...

Online luxury retailer Reebonz has been actively using social media platforms Instagram and Facebook to attract customers. The company creates targeted advertisements using Custom Audiences, a tool...

Date May 02, 2018 • 349 Views

Are Whitelists Doing Advertisers More Harm than Good...

Whitelists are intended to provide advertisers with a bulletproof solution to brand safety issues but in practice, this is far from the case.   Trust is a major concern across the advertising...

Date Apr 27, 2018 • 308 Views

Digital Advertising Vs Transparency: Round Two...

Fraud has always been a huge challenge for the ad tech ecosystem. The market has certain difficulties with it for its lack of transparency and control. Check the list of initiatives that help...

Date Apr 25, 2018 • 537 Views

Hong Kong has lowest viewability and high ad fraud rate in Asia...

Online advertising is undeniably essential to the marketing mix, however, Hong Kong has the lowest viewability rate of online ads (50.7%) compared with the Asia average (58.9%) and the global...

Date Apr 25, 2018 • 442 Views

Online video growth ramps up across Asia Pacific...

IN A landscape still dominated by TV, the Asia Pacific online video industry is on a sure path to more than double its share of video industry revenues ex-China from 9% in 2017 to 20% by 2023,...

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