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Date May 14, 2018 • 997 Views

How To Fix A Broken Digital Marketing Strategy...

There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in...

Date May 10, 2018 • 921 Views

4 digital advertising trends to watch...

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where...

Date May 08, 2018 • 495 Views

2018 Is The Year Autoplay Video With Sound Dies...

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers,...

Date May 08, 2018 • 534 Views

What are the differences of Programmatic x GDN Google Display Network...

GDN is a Direct Response oriented platform, consisting of a pre-packaged solution made exclusively of Google owned components – Inventory, Data, Technology – while Programmatic has a...

Date May 08, 2018 • 1165 Views

GDN or DSP: How to decide...

Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.   Marketers have lots of choices when it...

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