News

Date Jun 18, 2018 • 588 Views

APAC Programmatic to Go For Co-Ops & More Bidding Options...

Programmatic was originally developed as a practical tool for selling leftover inventory, but it has evolved to become the primary driver in online ad spend for the biggest brands.   According...

Date Jun 06, 2018 • 699 Views

How GDPR Will Impact Content Recommendation Engines...

On May 25, the General Data Protection Regulation (GDPR) went into effect. It will have an immediate and ongoing impact on the collection and storage of personal information of citizens across the...

Date May 30, 2018 • 699 Views

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jaso...

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind.   This means, amongst other things,...

Date May 25, 2018 • 848 Views

Infographic: Singapore hardest hit by mobile ad fraud in APAC...

When it comes to mobile ad fraud, Singapore has been found to be the hardest hit in the Asia Pacific region, with app install fraud rates hitting 27%. Coming in second is Indonesia (21%), followed by...

Date May 14, 2018 • 882 Views

Can Blockchain Solve Advertising’s Supply Chain Transparency Issues...

If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes.   Time will tell. But in the short term, blockchain is realistically...

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